Who has the time to step outside and do ground research when a simple online search will provide you with all the data and feedback you need?
Traditional forms of gathering information are dead. In the age where “google” is a verb, All people need is the internet and the advice of their peers online to help browse through information and make decisions. More and more people are willing to take the advice of complete strangers, who claim to be experts, online. Such forums where one can ask others questions and gain perspective on the go, are the reason online communities are created.
That is to say if you want to buy an appliance, you no longer wait for your trusted technology magazine to arrive on your doorstep. Instead you go online a trusted techi-community, where you have all the information as well as customer reviews at your finger tips (literally considering the boom in touch screen phones).
So basically companies not only have to reach their promising customers but also the ‘influencers’ that these customers turn to. As new media is growing in leaps and bounds, companies need to work hard and fast in order to create their own “social media strategy”.
This strategy doesn’t have a run of the mill formula that everyone can follow; it is as individual and unique as each organization’s needs. Therefore companies need to focus on their Client Objectives and the relationship they want to exhibit to the client. They should concentrate on the company specific Goals that they want to realize.
We partner with Offerpop to provide best in class social applications
1. Build brand loyalty and sales
2. Engage mobile consumers
3. Capture customer data
At Experiom, we help corporates pull social media to engage their clients.