MarTech integrator Experiom announced today that Abdul Zanabili has joined the organization as Senior Partner. Abdul will take an ownership role in the recently relaunched Experiom concept and serve as a marketing technology and data strategist..... [Read More]
Exploratory Data Analysis (EDA) is the task of reviewing and profiling the client’s data and providing a list of findings related to data quality, identified data anomalies and issues, and determining the best possible solutions for getting...... [Read More]
Over twenty years ago I conducted the first in-depth evaluation for the Campaign Management suite (CM) and selected Topdog (otherwise known as DSI MarketWide) as the CM tool of choice that supported one of the largest retailers (L Brands, formally Limited Brands)...... [Read More]
We would love to find out more about your needs and challenges. We focus on technology without the common distractions of media, creative, social, and content development. We’ve made the conscious decision to avoid distraction and pursue one thing and do it really well. We would love to join your family of agencies or in-house teams on a collective quest for innovation and excellence.